Blog / 3 Novel Ways to Use Social Media Outside of Marketing Topics  

3 Novel Ways to Use Social Media Outside of Marketing

Bright and early on Saturday morning, 25+ George Mason University students attended a day-long usabilathon hosted by Zoomph, and sponsored by MetroStar Systems, GMU, Wedding Wire, Geico, and others.

While staying well-caffeinated by countless cups of coffee and soda, participants hacked on social good and commercial projects using Zoomph’s social media data.

Participants presented novel ideas that gave us a peek at the exciting future that lies ahead for social media analytics. Below are top 3 ideas that transpired from the usabilathon – all of which stretch social media to its greatest potential.
 

1. Emergency and Disaster Relief

Today, social media is often the crowded birthplace of complaints—and distress calls. Respondents of emergencies and natural disasters can easily (and immediately) tap into the emotions of whole communities with social intelligence.

By monitoring sentiment, trending topics, and volume of chatter at specific locations, respondents can pinpoint the cause and effect of an emergency– as well as gather clues on the urgency of a situation.

geolocation_social_media

Smart monitoring platforms like Zoomph can weed out hyperbolic posts that confuse complaints with legitimate distress calls by ranking the reliability of an author and/or the persistency of posts that are similar to one another.

By integrating social media into a real-time alert system, respondents can both locate and send immediate aid to victims, while monitoring the sufficiency of the relief they provide via geo-tagged sentiment, reactions tracking, and before/after comparison reports.

Read More: how American Red Cross is reaching over 18 mil. people annually & amplifying their mission with social media.

 

2. Political Outreach

The most digital-savvy politicians may be some of the most fabled, yet controversial figures in the public spotlight (Donald…). But more than just offering a way to gain political advantage, the digital age provides a never-before-seen opportunity for campaign analysts to understand groups outside of the mainstream.

The theory is that many who are disconnected from the traditional voting process still take to social media to voice their opinions. The challenge, however, is weeding through the loud, often-polarizing noise online for actionable insight.

Read Also: how social media is becoming more accurate than polls in predicting election outcomes.

One of our usabilathon groups organized data into a controlled, thought-provoking social space whereby analysts can amass social media reactions and sort through them via impact, event, demographics, political affiliation, location, and/or sentiment.

With social data, analysts can also gain ground-level understanding of a constituent’s interests and associations outside of politics. The hope is that such intelligence will help our politicians speak more accurately for their constituents’ needs—not simply to them.
 

3. Crowd Control & Security Operations

Social media may be the “golden ticket” to identifying real-time threats to security and/or entertainment.

Already, a number of criminals have been caught by posting threats or incriminating evidence on sites like YouTube or Facebook. But whether you be an officer of the local police force, a facilities manager, or a securities manager at an event, social intelligence can make monitoring crowds efficient and inexpensive.

For example, a well-sketched keyword(s) tracker laid atop a geofenced search feed can help paint a dynamic “current state of affairs” of large, social crowds.

Moreover, emoji tracking can unearth subtler (but equally contagious) sentiments expressed through image rather than text.

emoji 2

Using specific and carefully-tracked social data, crowd-control officers can roll up daily reports and judiciously allocate resources to fix any ongoing or immediate concerns.




Contact our team to learn more about Zoomph & how to use social media analytics  to support your mission.




 

Topics:
WP_Term Object ( [term_id] => 729 [name] => Social Media Analytics Resources [slug] => social-media-analytics-resources [term_group] => 0 [term_taxonomy_id] => 730 [taxonomy] => capabilities [description] => Our latest blogs showcasing how social analytics uncover insights about audiences and content that resonate with your brand. [parent] => 0 [count] => 69 [filter] => raw )
Analytics & Insights
WP_Term Object ( [term_id] => 732 [name] => Zoomph Product Updates [slug] => zoomph-product-updates [term_group] => 0 [term_taxonomy_id] => 733 [taxonomy] => updates [description] => Get the latest and greatest on Zoomph – an end-to-end solution to ignite your content, your marketing, and your business from start to finish. [parent] => 0 [count] => 42 [filter] => raw )
Zoomph Product Updates
WP_Term Object ( [term_id] => 736 [name] => Social Media How-to Guides [slug] => social-media-how-to [term_group] => 0 [term_taxonomy_id] => 737 [taxonomy] => resources [description] => Get the scoop on the latest social media techniques and ideas to boost your social presence. [parent] => 0 [count] => 48 [filter] => raw )
How-to

Subscribe to Zoomph's Newsletter

The Evolution of Redskins’ Social Media Day (Customer Spotlight)

July 13, 2017

NFL fans are famously some of the most voracious social media users. While games offer natural fuel for engagement, many other opportunities await teams who want to expand their territories online. The Washington Redskins have… Read More

Five Storytelling Secrets That Can Sell Your Social Media Campaign

July 11, 2017

In 1870, Thomas Adams was experimenting with the sap from a Chicle, a native tree found in South America, as an alternative to rubber. After experiencing countless failures, one day out of sheer frustration he… Read More

Red Bull’s Dominance on Social Media and How Other Soft Drink Companies Are Stacking up

July 07, 2017

A summer poolside party wouldn't be complete without a cold glass of Coke--or, as social media would have it, a swig of Red Bull. As soft drink companies are doubling down on their summer social… Read More

Marvel Universe LIVE! Debuts, Fans Mingle with Superheroes Online and in Person (Customer Spotlight)

June 30, 2017

Your top-dog superheroes are in town. Marvel Universe LIVE!, a Feld Entertainment Production, hit New Orleans this month. The illustrious squad of heroes and villains will be touring the nation for the next two years,… Read More

All Posts