Blog / Foursquare Gets Sneaky; People Freak The Heck Out. Topics  

Foursquare Gets Sneaky; People Freak The Heck Out.

Wow. If you’ve been anywhere on social media today, you’ve probably read some very choice reviews regarding Foursquare’s new update that tracks user movements, even when the app itself is closed. Swarm is here, and people are not happy.

Or aaaare they? (Imagine I said that in my most suspenseful voice.)

Though many Foursquare fans are making it clear that they are #NOTCOOL with losing their beloved check in features, the overall sentiment across the world is actually fairly neutral. Positive even.

Here’s what the data shows as the top 50 words related to this conversation:

 

foursquare word cloud

Obviously, words like Foursquare, Swarm, and New are being said the most. But we can learn a few things from this data:

1. International Conversation. Unfortunately, my uncultured self only speaks English, so I had to look up a few of these words. But what we can gather, is that the update has impacted conversation around the globe. (BTW: precisando means “need” in Portuguese, seguidores means “followers” in Spanish, and nuevo means “new” in Spanish.)

 

Here’s the full map, pinpointing the largest hotspots of this conversation:

Foursquare geo

 (Where you at, Canada??)

 

2. None of the most used terms were four letter words. Words like ‘surprisingly’, ‘revamped’, ‘new’ and ‘ultimate’, probably aren’t the negative sentiments you were expecting. Sure, some Tweets might be in the context of  “This revamped Foursquare is the ultimate in awful,” but the overall data doesn’t support that. Just look at our sentiment analysis of related Tweets and Instagram posts on this subject. The blue shows spikes in positive mentions, while the red indicates the span of negatives:

Foursquare sentiment

Ultimately, even though Foursquare killed its claim-to-fame, we can’t forget that it did evolve in some cool ways too. For example, its new UI now focuses more on learning what your likes and dislikes are to provide targeted recommendations. Different app, sure, but not necessarily worse.

 

What are your thoughts on the Foursquare update—an intrusion on privacy, or the perfect cultural explorer? Tell us in the comments, or Tweet us @Zoomph . 

Topics:
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 143 [filter] => raw )
News & Trends

Subscribe to Zoomph's Newsletter

The Evolution of Redskins’ Social Media Day (Customer Spotlight)

July 13, 2017

NFL fans are famously some of the most voracious social media users. While games offer natural fuel for engagement, many other opportunities await teams who want to expand their territories online. The Washington Redskins have… Read More

Five Storytelling Secrets That Can Sell Your Social Media Campaign

July 11, 2017

In 1870, Thomas Adams was experimenting with the sap from a Chicle, a native tree found in South America, as an alternative to rubber. After experiencing countless failures, one day out of sheer frustration he… Read More

Red Bull’s Dominance on Social Media and How Other Soft Drink Companies Are Stacking up

July 07, 2017

A summer poolside party wouldn't be complete without a cold glass of Coke--or, as social media would have it, a swig of Red Bull. As soft drink companies are doubling down on their summer social… Read More

Marvel Universe LIVE! Debuts, Fans Mingle with Superheroes Online and in Person (Customer Spotlight)

June 30, 2017

Your top-dog superheroes are in town. Marvel Universe LIVE!, a Feld Entertainment Production, hit New Orleans this month. The illustrious squad of heroes and villains will be touring the nation for the next two years,… Read More

All Posts