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Insights from NFL Week 16: Redskins Dominate Social Media

Last week was crunch time for many teams vying to make it to the playoffs. Not surprisingly, Saturday night’s game between the Washington Redskins and the Philadelphia Eagles captured the most social media attention.

With a division title on the line, the Redskins did (almost) everything right on the field. To top it all off, they dominated social media conversations.

Here’s a snapshot of what happened on social media:

Benchmarks

Despite being picked to be last in their division, the Redskins have consistently been one of the most talked about teams on social media. For this season, they ranked as the second most-discussed team capturing 10% of all conversations.

For week 16, the Redskins dominated social media as they nearly doubled their normal benchmark share of social activity. In the chart below, you can see their week-over-week growth in activity.

NFL Benchmarks (edited)

Top Tweets

Zoomph looks at influencer engagement differently than most influencer marketing platforms. We attribute influence to content scoring with an algorithm that we call ZPointsTM, which evaluates and ranks influence by looking at a variety of signals tied to a specific topic.

Here are some of the top conversations from Saturday night’s game:

NFL 1

NFL Tweet 2

NFL Tweet 3

Game-Time Stat Comparisons

Our real-time analytics allow us to compare numerous game-time stats. Following are a couple of samples.

As you can see from the chart below, the amount of conversations about the Redskins exceeded the number of conversations about the the Eagles. Over the course of Saturday’s game, there were three times as many conversations about the Redskins than there were about the Eagles.

Redskin Game-Time Stats

Top Emojis

Looking at our emoji analytics, it’s clear who won the game. Here are the top five emojis used for each team:

Top Emojis

We’re guessing that those burgundy and gold hearts are signs of adulation?

Rest assured that we’ll continue to watch game reactions on social media throughout the post season. If you’re interested in learning more about our real-time influencer marketing and social media platform capabilities, please email me at quinton@zoomph.com.

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