Shutdown Ends and News Makes a ComebackOctober 17, 2013
Traffic in D.C. became a little heavier this morning, but energies were still high. For federal employees and contractors alike, last night brought great news—the end of the two-week, partial government shutdown. And like all things in this day and age, last night’s breaking news inspired new and compelling conversations across social media.
You might remember that at the beginning of the shutdown, our blog found that most of the relevant activity on Twitter focused on lighter topics (such as jokes, memes, and even #ShutdownPickUpLines). Now, however, the tone has changed—drastically. Once last night’s news broke over the agreement to fully re-open the government, people moved away from joking and flocked back to traditional news sources, sharing and re-tweeting from reputable news accounts.
From the beginning to end, Zoomph tracked and monitored the conversations surrounding the shutdown. And using ZPoints, our evolutionary ranking algorithm, we were able to pinpoint today’s most influential contributors before anyone else. As of the wee hours of October 17, 2013, the Twitter handles for CNN, Bloomberg News, and Fox News drew the greatest amount of social media engagement.
So, what does our ZPoints ranking tell us? While informal Twitter handles typically dominate social conversations, they still don’t possess as much social media influence when it comes to hard and fast news. Instead, our social media analytics tools help us understand that expert news sources still hold some VIP treatment on your Twitter wall.
So, let us know: would you rather see breaking news on Twitter come from a traditional journalism source? Or, with so much info being shared every second, do you trust more informal Twitter handles to deliver up-to-the-minute news?