Blog / Social Stop by Zoomph brings NASCAR up to speed with fan engagement Topics  

Social Stop by Zoomph brings NASCAR up to speed with fan engagement

Earlier this month, Michael Waltrip Racing (MWR) became the first NASCAR team to give its fans a central, mobile location for real-time race updates and social engagement opportunities with the debut of Social Stop. Social Stop is a custom Zoomph Social Hub that allows fans to stay up-to-date with the race through the most influential social media content.

With Social Stop, fans can interact with each other and the MWR team through Facebook and Twitter, share their opinion through Twitter polls, and enjoy streaming YouTube videos. For more information, jump over to the press release we issued.

MWR-SH

Best of luck to MWR in the upcoming races!

 

Topics:

Subscribe to Zoomph's Newsletter

Social Media Analytics Reveal How the NFL Can Employ Influencers in the Offseason

June 14, 2017

In the third full month of the NFL offseason, social media activity and mentions surrounding the NFL left digital and social media managers desiring more. Compared to April, May lagged sorely in overall tweets, influencer… Read More

How Anastasia Beverly Hills Won Over Instagram with a Bizarre Brow Campaign

June 06, 2017

Branding isn’t a cakewalk. What works for some brands, fails for others. What humors one customer perplexes another. Three cosmetic brands pushed the boundaries with their Instagram campaigns last month. Some stayed true to their… Read More

Resiliency Reigns: How the Green Bay Packers Harnessed a ‘Social’ Microsite (Case Study)

May 31, 2017

At the end of the 2016 regular season, the Green Bay Packers had plenty to celebrate. At Week 11, after four consecutive losses and a 4-6 record, quarterback Aaron Rodgers famously declared, “I feel like… Read More

The Ultimate Guide to Micro-Influencers (Gifographic)

May 30, 2017

Micro-influencer campaigns are becoming more popular with each passing day as a growing number of companies are resorting to these influential individuals to promote their brands. Unlike the top influencers, micro-influencers have a smaller number… Read More

All Posts