Blog / Zoomph Helps Drive Social Media Engagement at SXSW V2V Conference Topics  

Zoomph Helps Drive Social Media Engagement at SXSW V2V Conference

Zoomph enjoyed a memorable weekend in Las Vegas recently, partnering with UP Global at the inaugural South by Southwest Venture to Vegas (SXSW V2V) conference.

The SXSW V2V conference, which focused on startups, was an addition to the family of SXSW conferences that cover technology, fashion, film, music, and more. At the conference—considered among the most prestigious in the technology industry—Zoomph’s ZPoints scale tracked the five most influential authors who used the hashtag #SXSWV2V.

Conference attendees visited the Zoomph booth to check their influence score on the Zoomph influencer ranking tool. At the end of the conference, the top influencers were revealed to be:

  1. Roger Erik Tinch, a multimedia developer for Drafthouse Films;
  2. Steve Case, co-founder of AOL and Chairman of Case Foundation and Revolution;
  3. Ray Wang, CEO of Constellation Research;
  4. Success Magazine, an international publication dedicated to inspiring entrepreneurs;
  5. Kauffman Foundation, a foundation dedicated to entrepreneurship.

SXSWInfluencers1

In addition, Zoomph partnered with UP Global, a partnership between Startup Weekend and Startup America, to power their social media displays during the conference. The Zoomph platform allowed UP Global to highlight tweets and Instagrams from influential individuals at the conference who were in the #UpGlobalLive and #SXSWV2V social conversations. Meanwhile, people who didn’t attend the conference could view the platform on their tablets or computers to keep up with the social highlight.

This enabled UP Global to drive social media engagement and increase their brand awareness in ways that wouldn’t have been possible otherwise. They were able to highlight the most inspiring and relevant social media messages as determined by the source’s power. Because Zoomph places more weight on individuals who have more influence, people at SXSW V2V continually monitored the displays to see where they ranked on the ZPoints scale.

The Zoomph team was proud to be part of SXSW’s inaugural V2V event and hopes that there will be more similar events in the future. And, of course, it wouldn’t be a Zoomph event if we didn’t bring along our memes.

Topics:
WP_Term Object ( [term_id] => 727 [name] => Social Media for Events Management [slug] => events-management [term_group] => 0 [term_taxonomy_id] => 728 [taxonomy] => roles [description] => Recipes for cooking up the best events in town. Discover how to better prepare, initiate, and follow-up after an event using social media targeting and interactive tools. [parent] => 0 [count] => 31 [filter] => raw )
Events Management
WP_Term Object ( [term_id] => 730 [name] => Social Media Engagement Resources [slug] => social-media-engagement-resources [term_group] => 0 [term_taxonomy_id] => 731 [taxonomy] => capabilities [description] => Articles about how social media engagement can help inspire and increase meaningful connections between your audience and your brand. [parent] => 0 [count] => 49 [filter] => raw )
Activation & Engagement
WP_Term Object ( [term_id] => 733 [name] => Social Media News and Trends [slug] => social-media-news-trends [term_group] => 0 [term_taxonomy_id] => 734 [taxonomy] => updates [description] => Get the scoop on social news and trends, plus expert analyses, advice, and hacks for joining the most important conversations. [parent] => 0 [count] => 141 [filter] => raw )
News & Trends

Subscribe to Zoomph's Newsletter

Social Media Analytics Reveal How the NFL Can Employ Influencers in the Offseason

June 14, 2017

In the third full month of the NFL offseason, social media activity and mentions surrounding the NFL left digital and social media managers desiring more. Compared to April, May lagged sorely in overall tweets, influencer… Read More

How Anastasia Beverly Hills Won Over Instagram with a Bizarre Brow Campaign

June 06, 2017

Branding isn’t a cakewalk. What works for some brands, fails for others. What humors one customer perplexes another. Three cosmetic brands pushed the boundaries with their Instagram campaigns last month. Some stayed true to their… Read More

Resiliency Reigns: How the Green Bay Packers Harnessed a ‘Social’ Microsite (Case Study)

May 31, 2017

At the end of the 2016 regular season, the Green Bay Packers had plenty to celebrate. At Week 11, after four consecutive losses and a 4-6 record, quarterback Aaron Rodgers famously declared, “I feel like… Read More

The Ultimate Guide to Micro-Influencers (Gifographic)

May 30, 2017

Micro-influencer campaigns are becoming more popular with each passing day as a growing number of companies are resorting to these influential individuals to promote their brands. Unlike the top influencers, micro-influencers have a smaller number… Read More

All Posts