American Diabetes Association®

The ADA hosts an annual fundraising cycling event called the National Capital Tour de Cure®. The hashtag #TourDeCureDC was promoted online, on race bibs, and on signs posted along the 100-mile courses. Computer stations allowed cyclists and spectators to participate in the online conversation.

The on-site Zoomph Team tweeted on behalf of @TourdeCureDC. Custom Zoomph displays broadcasted the tweets from the start and finish lines. The live tweet feed also appeared on Facebook using Zoomph’s custom Facebook application. Cyclists benefited from the motivating tweets, and participants excited to see their tweets gathered around the screens for a truly unique event.

Services Provided

• Custom Live Display
• Custom Curation
• On-Site Display Set Up