Audience Builder

Take control of your customer segmentation and ad targeting.

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Develop and find your target audience on social media in real time. Audience Builder maps data from today's top social channels to pinpoint people whose interests align with your brand.

Locate Leads Across Social Media

Search our database of 200M+ social identities by defining the demographics, locations, interests, and/or behaviors you’d like to learn more about. Analyze their social footprints, or work with our services team to export a roster of current users who match your criteria.

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Maximize Real-Time Advertising

Respond in real time to your prospects’ social activity, or optimize your ad spend by targeting a dynamic list of handles that you can update on demand. Back your ads with live audience data using Workflows that auto-refresh your lists and ensure that you’re always reaching the right people at the right time.

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Focus on Purchase Intent

While your prospects might not be actively looking for a new product or service provider, you can keep a pulse on their activity to gauge their willingness to speak with your brand. Tailor your outreach to your target markets’ evolving affinities.

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More than a Demo

  • Personalized Walkthrough
  • Social Campaign Ideas
Providing Brands Actionable Intelligence & Activation to Target Their Audiences